Why Founders Shouldn’t Be the Only Ones Hiring Salespeople

Many early-stage founders try to handle sales hiring themselves.

It makes sense at the beginning, they know the product best.

But as the team grows, relying on founder-led hiring slows down progress and limits reach.

Here’s why:

Limited bandwidth - Founders are stretched thin. Sales hiring often gets pushed down the priority list, delaying key hires.

Narrow networks - Even the most connected founders can only reach so many candidates. The best SDRs, AEs, and Sales Leaders are usually passive, not applying.

Lack of hiring infrastructure - Without structured outreach, vetting, and follow-up, great candidates slip through the cracks.

Bringing in specialist sales headhunters gives founders more reach, more speed, and a sharper process. Instead of spending weeks sourcing candidates, they can focus on building the business while experts bring the right people to the table.